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The Kingpin blog

Guides on websites, SEO and turning visitors into clients.

Redesign your website without losing rankings, with a rising gold ranking line

SEO · 20 Oct 2026

How to Redesign Your Website Without Losing Google Rankings: A 10-Step Checklist

A new website should bring more enquiries, not fewer. Follow this 10-step checklist, from URL mapping to 301 redirects, to redesign your site without losing Google rankings.

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Website speed and Core Web Vitals explained, with a speed gauge pointing to 90 plus

SEO · 20 Oct 2026

Website Speed and Core Web Vitals: A Plain-English Guide (With Our Real Before-and-After)

What Core Web Vitals mean in plain English, how to test your own website for free, and the three fixes that took our own mobile score from 75 to 85 in a day.

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